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3M Philippines promotes youth empowerment, sponsors UST’s ATHOMIC Congress


3M Philippines through its Post-it® and Scotch® brands supports UST Thomasian Junior Marketing Association with its recently held event dubbed as the Annual Thomasian Marketers Intercollegiate Conference (ATHOMIC) with the theme: “Redefining Marketing, Reinventing Marketers” at the University of Santo Tomas Medicine Auditorium last February 18.

The ATHOMIC Congress focuses on empowering the youth by giving them a wider view of opportunities with their marketing competencies. The event was keynoted by the honchos in the marketing and multimedia arena such as Mr. Paolo Dy, film director, cinematographer and founder of Gung Ho Films; Mr. Rowen Untiveros, Chairman and CEO of Connecting Mavens, Official Agent of Mansmith and Allied Companies; Mr. Carlo Ople, Marketing Executive and Multimedia Head for TV5; and Ms. Eileen Borromeo, Head of Planning for BBDO, Account Planner of Bartle, Bogle, & Hegarty.

“We see that the youth today have grown to be more aggressive and competitive in their specific fields of choice. For that reason, we at 3M Philippines through our Post-it® and Scotch® Brands are delighted to partner with the University of Sto. Tomas to support the youth through events such as the ATHOMIC Congress,” says Ms. Haydee Casapao, Stationery Products and Office Supplies Division Head of 3M Philippines.
“As their choice study tools, Post-it® and Scotch® Brands empower them to express creativity and individuality and help them attain their goals as students and future professionals.”

In photo: The Athomic Marketing Congress
featured an “I’m Proud to be…” Post-it® Notes
board where Thomasians were able to express their pride for their school and college.

3M, Scotch® and Post-it® are trademarks of 3M.