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3M family holds “rainforestation” in Sierra Madre


3M Rainforestation

EMPLOYEES and families of 3M Philippines and 3M Philippines Export Inc. planted 1,250 trees over one-half hectares of land at the foothill of the Southern Sierra Madre in Tanay, Rizal recently.

The area was described by environmentalists as key and critical because it was located at a mountain portion that was a catch-all for rain waters descending from the mountain top.

Called a “rainforestation” instead of just a reforestation, the activity is part of the company’s continuing efforts to support the Haribon Foundation’s ROAD to 2020 Project. The goal is to restore one million hectares of the Philippines’ rainforest by 2020 by planting native tree species in identified areas.

Christine Cenal, Haribon Foundation’s head for Corporate Partnerships, emphasized the need to use native Philippine trees for the rainforestation because such trees offered distinct advantages over just any tree. “The new technology of planting native trees such as narra, batino, kupang, dao, lauan, lipote, malapapaya, tangisang bayawak and takip-asin is crucial in bringing back the natural biodiversity of Philippine rainforests. It provides us with many ecological benefits because native trees are effective carbon sequesters and have better capacity to restore freshwater. These native tree species are also deeply rooted and help minimize soil erosion,” Cenal said.

The area in Tanay that 3M Philippines has adopted for “rainforestation” is the upper Marikina watershed, recognized as a protected area by the Rizal provincial government. “It is critical that we reforest this portion of the Sierra Madre because it helps hold the water in the Marikina watershed. We can prevent another Ondoy-type of onslaught by helping reforest this area,” added Cenal.

Nene Amen, 3M Philippines Company Manager for Corporate Marketing and Business Planning said the tree planting activity is the expression of 3M employees’ commitment to protect Mother Nature. “We have pledged to reforest 10 hectares of land in this part of Sierra Madre within the next 3 to 5 years. The 1,250 trees that we planted today will right away be able to sequester 7 tons of carbon and will help remove 240 tons of carbon from the air by the time they are fully grown. This is part of our environmental commitment,” Amen said.

Before the “rainforestation” of the Sierra Madre foothill, 3M Philippines employees and their families had also participated in Haribon’s Adopt-A-Seedling campaign which is also part of the Foundation’ Road to 2020. “3M is committed to help lessen the planet’s carbon footprint, and we are happy to partner with Haribon on this expression of love for the Planet” Amen said.


Source: Inquirer, Business World, Business Mirror