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As the innovation company that never stops inventing, 3M recently invited design professionals to the local launch of their latest innovative product called

DI-NOC™ Architectural Films. The event, held on February 15 & 17, 2011 at Ayala Museum, featured three dimensional objects wrapped with DI-NOC™ Films. 

Dr. Atsushi Udagawa, Business development manager for 3M Architectural Markets Division of Asia Pacific, introduced DI-NOC™ to the architects and interior designers in a comprehensive presentation where he discussed the product’s 50-year history, application, design and innovations. Derived from diurno nocturn meaning “it’s good for day and night,” DI-NOC™. is a self-adhesive highly-resistant architectural film that comes in over 500 colors and patterns. After the presentation, guests were led on a tour of the exhibit by its host RJ Ledesma for guests to experience DI-NOC™.   “The guests were even amazed that the tables they had their drinks on were actually just – wrapped in DI-NOC™!

It truly is a design solution as it can conform to curves. More so, it gives designers limitless possibilities because of the many pattern choices.” says Buggy Ayo, Vice President for Display and Graphics Business of 3M. 

Holding the event at Ayala Museum is no coincidence as the venue is a fitting atmosphere for the artistic sculptures and 3D objects that demonstrated DI-NOC’s efficiency and aesthetic. “DI-NOC™ Films transform old, damaged surfaces to new and visually engaging objects worthy to be called art in every way,” says Mr. Ayo. 

Local designers attest to DINOC’s dependability. Cynthia and Ivy Almario of Atelier Almario have used it in Astoria Hotels in Ortigas and Boracay and the Midas Hotel in Manila. According to them, “Astoria in Ortigas and Astoria in Boracay needed a quick renovation so the answer to all our problems was DI-NOC™. The clients were impressed with DI-NOC™ because they’re so used to veneer and laminates. But this is an alternative that is definitely more long lasting than veneers. It is really one of our design tools because it’s seamless, fast and versatile.”